Tag Archives: Venture Culture

Self Assessment Essay 1000 Words and Presentation Pitch 2

Here is the Second Presentation Pitch Video


Self Assessment Essay (Includes SWOT analysis)


2 Minute Pitch

The strengths of my presentation were more positive than expected. I was able to maintain my idea after the presentation as the fellow students seemed to have approved my idea to be a suitable one. They provided several questions that I was able to answer concisely without any problems. They also provided me with some suggestions and improvements to the business plan which proved to be very helpful and allowed me to boost my confidence for the next 5 minute presentation/pitch.

When conducting my first 2 minute presentation, I was very nervous and sometimes nerves are fairly difficult to control especially when trying to explain a rough draft of a business plan to the entire group. The first main weakness that I spotted whilst reviewing my recorded presentation was that I was speaking too quickly. Rushing the speech may have hindered my abilities which caused stuttering towards the end along with adding the nervousness causing me to interrupt the presentation to ask to read it again. With this it would have affected the timing of my presentation as 2 minutes is very short and reading from the piece of paper again at a slower pace wouldn’t have been possible. Which brings to the point of reading from a piece of paper, this actually added pressure and affected my body language as I was unable to engage with the audience. My body language became very defensive towards the end of the presentation because of the mistakes made whilst reading out my idea to the class. With the negative body language, the flow of the presentation began to break up which affected the way the business plan was told to the students.

The opportunities are almost endless for the next time I present my idea to the group. This is because I will be able to use a PowerPoint presentation to provide myself and the group with visual aid so they will be able to understand my business plan in more detail and I will be able to have more confidence with heavily prepared information, data and images in order to have a successful presentation. Seeing as I have viewed my presentation from a recording I have been able to take note of all of the mistakes and problems I made so when the next presentation comes to date I will have a prepared presentation and pitch ready to present.

The main threat of this presentation was the time scale. Being given 2 minutes to explain the idea was the problem. Being nervous was a threat to the presentation as a whole also because it prevented me from completing the presentation within the time limit and may have caused some of the students to understand my business idea lesser than expected.

5 Minute Pitch

The strengths of my 5 minute presentation pitch were very well planned out and had an extremely more positive outcome than expected. With visual aid of a PowerPoint, I was able to plan out what needed to be said within the time scale of the presentation. It also assisted what my business plan meant and with simple notes on the presentation slides I was able to refer to anything I may have forgotten to mention during the pitch. With this I had the capability to speak out loud with clarity so everyone could hear and understand me, being able to engage with the audience was key in this presentation and the PowerPoint slides were correctly thought out so the students knew what my business idea was and how it could appeal to them. When engaging with the audience I was able to interact with the slides by pointing at certain areas such as images to show everyone what it was about.

I was able to compose myself whenever I started to feel that I was running out of time and I made sure that I was not speaking to quickly to prevent the stuttering behaviours. Body language was improved greatly by wearing a suit jacket. This made me feel more professional and added extra presentation style as if I was actually trying to ‘sell my idea’ in a kind of Dragon’s Den scene. With this I was able to clarify all of the information that I was giving the audience (students), being able to engage with the audience was used to the best advantage as I was able to involve them in questioning what they would like allowing them to bring me more feedback and improvements when questions were answered. Again when answering questions I was able to quickly pinpoint the answer to what they had in mind just like in the 2 minute presentation. This presentation overall has boosted my confidence towards group speaking in front of the fellow students.

There were not many weaknesses noticed during my 5 minute presentation, mainly because I was able to compose myself and settle the nerves prior to preparing for the presentation. One of the main problems however was the pricing, I accidentally miss calculated the Business prices on the PowerPoint slides so I had to explain that it was incorrect during the presentation. On closer observations of the recording of my presentation, I may have been looking towards the presentation to read one or two notes instead of making eye contact with the audience. There may have been too much text information on the

Opportunities for the next presentation will be to increase the information and improve the styles on the slides, maybe making the text information more bite-sized will allow the audience to read and take in the information easier before the slide is changed to the next. Maybe practising time management for presentations would be an ideal thing to undertake as I will be able to improve the flow of information and hopefully increase eye contact and engagement throughout.

The threats were reduced in this presentation because the time scale was perfect to explain all of the information about my business plan to the audience, however in the next longer presentation I will need to prepare a bigger PowerPoint presentation and a better script in order to keep timing in order.

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Company Ideas (Including Mood Board), Customer Targets, Logo Design and Distribution

Company Idea

Over the past few weeks my idea for the company has been solidly developed and thought over with research about competition. I have managed to find a small gap in the market where graphics companies don’t tend to sell custom made graphics to customers with video-gaming clans. With this as my main target consumer, I will be able to conduct well within this niche market, which will hopefully lead to success.

So here is my business description:

“To sell custom-made Graphics such as Vectors, Avatars and Logo’s to Business owners, Video Game Clans and Designers.”

Also with this in mind, Users can submit an idea which can be custom made to their needs. So there will be a kind of community base where users can contribute and may possibly earn a commission for their designs.

Company Name

I have been given the task to find a suitable name for my company. The company name will be based on the idea which is to sell Graphics such as Vectors and Avatars to users who use forums and play video games within Clans. This niche market will be ideal seeing as the competition is small for specialising in graphic designs which gamers and forum users require.

Firstly I decided to look into a Thesaurus online to see what words are linked with words such as Graphics, Avatars and Vectors

Examples of Synonyms for Avatar:

  • Apotheosis
  • Archetype
  • Cast
  • Collection
  • Comprehension
  • Conformation
  • Embracement
  • Encompassment
  • Epitome
  • Example
  • Exemplar
  • Exemplification
  • Expression
  • Form
  • Formation
  • Personification
  • Quintessence
  • Structure
  • Symbol
Examples of synonyms for Graphics
  • Artwork
  • Computer Graphics
  • Illustrations
  • Pictures
  • Visuals
Examples of synonyms for Vector(s)
  • Aim
  • Angle
  • Bearing
  • Course
  • Direction
  • Point
  • Route
  • Track
  • Trajectory
  • Way

List of company/brand names:

  • Aspyr Graphics
  • Avatar Buddy
  • Epitome Graphics
  • Epitome Avatars
  • Vector Buddy
Mood Board
Here is the mood board based on some of the ideas I have designed including some of the words which were found from the meanings of Vector Buddy within a Thesaurus. The Mood Board has allowed me to improve my idea of the company and allows interested viewers to understand what the company idea is.

Final choice: Vector Buddy

I have chose Vector Buddy as my company name as it relates to the word Graphics and Designing. The name choice has a friendly approach as the word Buddy is commonly used in the United Kingdom and many English speaking countries.

Define Vector: Is the use of geometrical primitives such as points, lines, curves and shapes

The definition of Vector makes the name interesting and unique.

Logo Design

The Logo will need to consist of a friendly character which is Vector graphic based. My first design is based on a blimp with a small smiling character inside the ‘basket’ with the name of the company stuck to the side of it.  The design (below) displays a pleasant, friendly look with ambition, but I think the airship may need to be improved and the smiling character may need to be improved in order for it to stand out.

This is the second version of the Logo, it cancels out the airship and focusses primarily as a hanging sign which would be useful for the top of a website. The smiling character remains unchanged but future designs will see improvements. The sign itself has pointed edges to visually describe what a vector looks like. Also the font style is a stylish Lobster open type font, which gives the logo some sophistication.

Recently I have developed the logo some more by focussing more on a vector character as a mascot. A mascot will show off the product a lot more and will also be featured as a selling point as the character can be fully customizable with different features which could potentially be sold to users. The character design below (name Buddy), is made entirely of vectors from Adobe Illustrator. It also has a friendly appearance as an animal similar to a bear.

Customer Targets (to fulfill)


• Company Logo
• Online Advertisement
    II.Website Materials
Video Gamers
 • Clan Logo
 • Clan Tags for each member
 • Accolades
• Vector Graphics
• Logo’s
• Icons
• Textures
With these requirements in mind, I will have to work for these consumer targets by creating these graphic designs in order to sell to them.
– Users can access the product through a website (possibly vectorbuddy.com).
– Users purchase the product then a digital download will be available to them.
Costs for Setup within Web Hosting (will be mentioned in resources later)
– Website hosting and Domain needed

Random Example: One.com

Web Space Medium (10 GB) – 12 months = £22.80

Annual domain fee (.com) = £9.00

Discount – Annual domain fee (.com) = -£9.00

Setup fee = £9.00

Total excl. VAT. £31.80

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Three Companies (With similar business plans)

When conducting market research, I need to find out who maybe in direct competition with my initial ideas.

1. MediaLoot Inc.

“MediaLoot is a collection of design resources that help make your apps, themes, and other designs even more awesome in less time. Use our stuff to make your stuff better.”

MediaLoot is a giant data hub of Graphics such as Vectors, Icons, Brushes and Type.
They specialism targets consumers such as Amateur designers and Professionals alike, providing them in a great range of decent (but pricey) designs for their own projects and websites.

Why it’s in direct competition?
Because it’s making profits and taking a fair chunk of the niche market in providing users with Vectors and Icons – a market that is relatively similar to my plan.

2. VectorStock

“We’re the largest royalty-free vector only stock agency in the world. Every week we add thousands of new premium vector graphics
Whether you’re a global ad agency or a freelance graphic designer, we have the vector graphics to make your project come to life.”

Vector Stock is another giant in providing Graphics to designers with all experience levels. They provide royalty free graphics as well as ones for a certain price.

Why it’s in direct competition?
Because it’s another big online business which is taking in profit and works fairly similar to my business plans.

3. Vector Open Stock

“A free stock dedicated to vector graphics. Free vector files are available to browse and download here. Great artists from all over the world have submitted their creations to share, inspire and help you in your way to create better stuff. Enjoy vectors, make good use of them, respect licenses, create good stuff, leave comments, share your creations and world will find a way to reward you.”

Vector Open Stock is almost a free open source website where it’s users can download a various range of graphics, all royalty free. It’s lesser than the two businesses above but provides a fairly large range of graphics making it stand up to the bigger websites.

Why it’s in direct competition?
It’s offering free graphics which may attract more users. Still it offers some pricey graphics and also has a growing community.

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