Monthly Archives: February 2012

Competition

MediaLoot.com
Product/service
MediaLoot sells custom-made graphics such as textures and vectors.
Price
MediaLoot offers a monthly services where users pay a certain amount per month and allows them a certain limit to download their products.
Casual: $9 per month
Professional: $15 per month
Elite: $24 per month
Availability
MediaLoot’s products are instantly downloaded from their website once the customer is a member.
Reputation
MediaLoot has a great reputation with a large following of members on social networking websites such as Facebook and Twitter.
Delivery
MediaLoot doesn’t have a physical delivery system as it runs from a website which means that their products are downloaded virtually online.
Location
MediaLoot inc. is situated near Philadelphia, USA. Their business is not affected by their location because all of their sales are dealt with online from their website. Which means that their customer base is global.
Special offers
MediaLoot current have a special offer with their monthly subscription pricing.
Casual – Regular Price: $15 – Special Price: $9
Professional – Regular Price: $45 – Special Price: $15
Elite – Regular Price: $105 – Special Price: $24
After-sales service
MediaLoot tend to update their customers with weekly emails on newer graphic products.
Strengths
– Their website is running 24/7 and is global so everyone can view it and purchase from it’s services.
Weaknesses
– Monthly subscription pricing isn’t ideal for some users who want just a simple one off price for graphic designs.
Unique Selling Proposition
“Make your stuff look awesome.”
Promotion/sales
To promote the MediaLoot company they have used their website home page as their unique selling point with a detailed description of who they are and what they have to offer to their customer.

Why is your product/service better than your competitor’s?

 

 

Product/service
WeGraphics sells custom-made graphics such as textures, vectors, icons, and web graphics
They also categorize their products within Photoshop and Illustrator designs, along with providing some free graphics and tutorials from community users.
Price
MediaLoot offers a monthly services where users pay a certain amount per month and allows them a certain limit to download their products.
Casual: $9 per month
Professional: $15 per month
Elite: $24 per month
Availability
Availability is constant as the website is running 24/7. The email service takes several days to reply seeing as the company only has a few employees.
Reputation
WeGraphics has a big reputation with a large following of members on social networking websites such as Facebook and Twitter. Their online community provides the website full of tutorials and advice for amateur designers along with a social platform where designers can share tips and tricks.
Delivery
WeGraphics doesn’t have a physical delivery system as it runs from a website which means that their products are downloaded virtually online.
Location
Special offers
WeGraphics is currently offering 3000+ Graphic designs for $7. But this is from the community designers not the company itself.
After-sales service
WeGraphics doesn’t seem to provide an email service after purchase compared to Vector Buddy or MediaLoot.
Strengths
– Their website is running 24/7 and is global so everyone can view it and purchase from it’s services. The community base is constantly active, providing tutorials each week with activities from subscribers commenting on each tutorial for advice/suggestions.
Weaknesses
– Monthly subscription pricing isn’t ideal for some users who want just a simple one off price for graphic designs. Users mainly want on-the-fly purchasing.
Unique Selling Proposition
“We know: the web has thousands of freebies to offer. But it must be considered that these freebies can’t be always used for commercial projects (it depends from the license). Also designers want only best quality resources to integrate into their works, and this level of quality rarely belongs to freebies. On the other hand there are sites who granted great quality for their items, but at high prices (generally 10$ for a single resource set). That’s why we created
WeGraphics, a site with 3 fundamental objectives: best quality in quantity at the lowest price.”
Promotion/sales
To promote the WeGraphics company they have used their website home page as their unique selling point. They have a strong community base with a lot of users contributing their own graphic designs and making their own fair share of profits made.

Why is your product/service better than your competitor’s?

WeGraphics seems to be slow at updating their roster of latest graphic designs. I have check each week for activity and their blogging is constant but product growth seems to be very slow with little contribution from the company themselves.

Knowing the Product – USP

USP: Vector Buddy is the only company to provide high quality custom-made graphic designs along with customizable packages specifically designed for businesses, video gamer’s and freelance designers world-wide.
What product/services are you selling?
Vector Buddy is selling custom-made high quality graphics such as logo’s, illustrations, avatars, vectors and banners.
How is it made/delivered?
The graphic designs are created on design software such as Adobe Illustrator and Photoshop. The delivery of custom-made graphics are sent privately through email to the customer and the rest of the graphic designs are featured on the website where users can simply purchase and download on-the-fly.
How will it be produced or provided?
When users require an extra service from Vector Buddy, they can simply use the contact form on the website or directly email the company with specifications on how many types of graphics they require.
What does it cost to produce or provide this product/service?
My main customer targets are Business owners, Gaming Clan owners/members and individual designers. Each all require different products and services from Vector Buddy.
For businesses, Vector Buddy has buddy packs which are designed to break down certain features so it makes it easier and more cost effective for the businesses to pay for.
Small Buddy Business – Logo, Vectors, Banners
Medium Buddy Business –
Big Buddy Business –
For gaming clans, Vector Buddy has a similar system using buddy packs which helps customers with a larger choice of graphics to buy from.
Small Buddy Gamer – 1+ Members – Avatars, Logo
Medium Buddy Gamer – 10+ Accolades and the above mentioned
Big Buddy Gamer – 20+
These customers may also customize their packs on what they need.
For our individual customers Vector Buddy will provide graphic packs and even individual graphics so they may easily purchase on-the-fly and download whenever they want.
Textures (Packs of 5 and Individual)
Vectors (Packs of 5 and Individual)
Avatars (Packs of 5 and Individual)
How much will it cost the customer?
Small Buddy Business – Contains logo and banners
Medium Buddy Business – Contains web graphic templates and all of the above
Big Buddy Business – Character mascot mock up models. All of the above
– All customizable, customer can pick and choose what he/she wants
Small Buddy Gamer – 1+ Members =
Medium Buddy Gamer – 10+ Members =
Big Buddy Gamer – 20+ Members =
– All customizable, customer can pick and choose what he/she wants
Individuals/Freelancers

– Texture Pack =

– Vector Pack =

– Avatar Pack =

 

Where/how will you sell your product/service?

The products of Vector Buddy are sold online to the customers via a website. This is where users can select what they want and pay then instantly download afterwards. Customers who require custom graphics (business and clan gamers) need to use the order form on the website and then wait for a scheduled amount of time before receiving their product.